AFK Weekly: Nodwin Brings Indian Esports to Mainstream TV
Hello everyone! This is quite a landmark week for mobile MOBA titles with Mobile Legends: Bang Bang (MLBB), League of Legends: Wild Rift, and Arena of Valor (aoV) all hosting some of their biggest events this season.
MLBB SEA Cup 2022 (MSC 2022) has clocked a peak viewership of 2M even before the Grand Finals kicked off. With an average viewership of 408.3K, it rivals the biggest esports titles out there and has clearly established itself as the most popular mobile MOBA esports title by a large margin.
One of its primary contenders, Tencent’s AoV International Championship 2022 also debuted its revamped tournament this week. The show got off to a healthy start, with an average viewing of 149.3K and a peak of 313.3K. Among the most active viewers were the Vietnamese and Thai viewers who have seemingly adapted this as their primary MOBA title of choice.
Unfortunately, Riot Games’ Wild Rift continues to struggle as it opened up its Icons Global Championship 2022 with a peak concurrent viewership of just 53.9K and an average of 27.9K. The title continues to struggle to emulate the success of Riot’s other major titles Valorant and League of Legends, at least amongst the non-Chinese audience. Its attempt to boost viewership through Twitch drops has also not seen much success in attracting viewers. This is worrisome for Riot who is betting big on this tournament, bringing in the likes of Coca Cola, Verizon, and Prime Gaming as sponsors for the event.
— Vignesh Raghuram, Supervising Editor, AFK Gaming
Nodwin will broadcast BGMI tournament on Indian TV
Nodwin Gaming announced its partnership with the Star Sports network—a leading sports broadcaster in India, to televise Battlegrounds Mobile India (BGMI) events in India, beginning with the 24 team BGMI Masters Series event which features INR 1.5 crore ($192K USD) in total prize pool and runs from June 24 - July 11.
Keep reading with a 7-day free trial
Subscribe to Esports Business Insights by AFK Gaming to keep reading this post and get 7 days of free access to the full post archives.