Vietnam Tightens Grip on Digital Content Regulations, Apple Responds
PlaySuper has secured $500K to expand its in-game commerce platform, while Vietnam’s new App Store licensing law introduces fresh challenges for developers. In esports, Lyon, France, will host the Rocket League and Fortnite World Championships in September 2025, bringing top-tier competition back t o the region. Meanwhile, Discord’s new Quests feature is catching our attention—could this be a game-changer for user acquisition? Plus, a surprising fact about Final Fantasy in today’s Did You Know? Stay tuned for the latest updates!
PlaySuper Raises $500K in Seed Round to Expand In-Game Commerce
Gaming commerce startup PlaySuper has secured $500,000 in a seed funding round led by IAN Angel Fund and 100X.VC, with participation from angel investors Uday Sodhi, KRS Jamwal, and Pratham Mittal. Founded in April 2024, PlaySuper is developing a platform that integrates real-world shopping within mobile games through an in-game store that operates without requiring game updates. The Gurugram-based company plans to use the funding to advance product development, expand into Southeast Asia, and grow its team. The founding team, with backgrounds in gaming, Web3, and edtech, previously co-founded LectureNotes, an edtech platform that raised $2.5 million in 2022.
Vietnam Enforces New App Store Game Licensing Law for Developers
Vietnam has introduced new game licensing regulations requiring all developers to obtain a government-issued license before distributing games on the App Store. Under the new law, developers must secure approval from Vietnamese authorities and submit their license details through Apple’s App Store Connect. This move is part of Vietnam’s broader efforts to regulate digital content and gaming within its borders. The regulation affects both local and international developers, requiring compliance to continue operating in the country’s mobile gaming market. In response, Apple has outlined the necessary steps for developers to meet the licensing requirements.
Rocket League and Fortnite World Championships Set for Lyon, France in 2025
The Rocket League World Championship and Fortnite Global Championship are scheduled to take place in Lyon, France, in Sep 2025, organized by BLAST. The Fortnite Global Championship will occur from Sep 6th to 7th at the LDLC Arena, featuring 33 teams competing for a $2 million prize pool. The Rocket League World Championship will follow from Sep 9th to 14th, with 20 teams vying for a $1.2 million prize pool. This marks a return to France for major esports events, following the country's recent initiatives to bolster its esports ecosystem.
🧐 On Our Radar
Are Discord Quests the Next Big Marketing Tool for Game Publishers?
Discord’s new Quests feature introduces an innovative ad format where brands and game publishers can set challenges for users to complete in exchange for in-game items or Discord avatar decorations. This mechanic could be a powerful tool for user acquisition and engagement, incentivizing quality interactions—such as installing a game and completing specific objectives for exclusive rewards. Similar quest-based marketing platforms like KGeN have already explored this model with a Web3 twist, signaling a growing trend in gamified user acquisition. Will Discord’s Quests reshape digital marketing for games? We’re keeping a close eye on this one.
💡Did You Know
Contrary to popular belief, the hit video game series Final Fantasy wasn’t named because its developer was going bankrupt! Rather, its creator, Hironobu Sakaguchi, saw it as his last attempt to succeed in the gaming industry. If the game had failed, he planned to quit game development entirely and return to college. Fortunately, Final Fantasy became a massive success, launching one of the most iconic franchises in gaming history.
📜Quote of the Day
“You want to know something funny? Even after everything you’ve done, I would have saved you.”
Batman to The Joker, Batman: Arkham City
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