The Coca-Cola Company signing on as a worldwide founding partner of League of Legends: Wild Rift and its esports competitions is a very big deal (more below) and there's precedent to show the power of such a partnership; Coca-Cola really helped Riot establish League of Legends as a marquee, tier-one esport by serving as a founding partner from 2014-2016. More importantly, this is a milestone for both companies as they lean heavily into the burgeoning mobile esports competitive space. The question is, does Wild Rift have the stroke to create a viewing community in the West and in Europe that compares to mobile competitions in other regions such as Asia and India? The proof, as they say, is in the pudding.
AFK Weekly: G2 Sues NFT Organization for Millions
AFK Weekly: G2 Sues NFT Organization for…
AFK Weekly: G2 Sues NFT Organization for Millions
The Coca-Cola Company signing on as a worldwide founding partner of League of Legends: Wild Rift and its esports competitions is a very big deal (more below) and there's precedent to show the power of such a partnership; Coca-Cola really helped Riot establish League of Legends as a marquee, tier-one esport by serving as a founding partner from 2014-2016. More importantly, this is a milestone for both companies as they lean heavily into the burgeoning mobile esports competitive space. The question is, does Wild Rift have the stroke to create a viewing community in the West and in Europe that compares to mobile competitions in other regions such as Asia and India? The proof, as they say, is in the pudding.